During his study in Peking University, Li Bin worked more than 50 jobs. His first job was to sell office supplies and get a commission. Li Bin once described his first job as a salesman like this: "at that time, the new century hotel was my site. At that time, it was the best place in the west of Beijing, where Apple was. The door of the office building can't enter without an appointment. However, I know there is a back door, and then I can walk around the second floor of the hotel lobby to avoid the guard. I've been in the apple business, selling fax paper, copy paper, all kinds of stationery. "
In 1996, Li Bin, who did not graduate from University, founded his first company, Antarctica technology, doing Internet web hosting, helping others rent servers and sell domain names. At that time, the company had four system analysts, which were regarded as the top talents in the computer world. At that time, there were less than 200 such people in China. This is one of the earliest Internet companies in China. At that time, in the United States, Amazon, eBay and other companies had just started, while Sina, Netease and Sohu had not yet been established.
At the end of 1998, Li Bin tried to copy the e-bay model and build an auction website, but he failed. In the following year, Li Bin managed Antarctic Science and technology while watching the Internet surging.
The year 2000 is a milestone year for China's Internet industry and a new starting point for Li Bin. Li Bin also founded e-Car, catching up with the hot start of China's auto industry. Two years later, Yiche entered a difficult period, and Li Bin also entered the most difficult period after he went to university. He used the money he earned when he was in college to buy all the shares of the shareholders, and he also owed millions of debts. Without paying the employees for half a year, there were only six or seven people left in the company. This taught him an important lesson, that is, to learn to stick to it. "At that time, I had two confidences: first, more and more people would buy cars; second, the Internet was the future." Finally, e-Car was launched in 2010.
Although it's not easy for Yi Che to walk all the way, Li Bin doesn't think he has reached the limit. In 2012, he came up with the idea of starting a business in the automotive field. He judged that there would be changes in automotive technology, resulting in intelligent electric vehicles. The user experience of automobile will also change, and the management of user relationship will become a very important thing. NIO was established in November 2014. This is what really adds weight to Li Bin's entrepreneurial career.
Li Bin once described his entrepreneurial experience like this: "there is no end to entrepreneurship. Starting a company may or may not succeed. There may be small successes or big successes, but the company itself has no end." Li Bin believes that entrepreneurship is a way of life for him.
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