The success of Starbucks in China is mainly due to the following practices:
1. Good brand positioning. Starbucks coffee is positioned as high-end coffee, but the price is not very high. Everyone can afford it, and ordinary customers can also consume it, that is, the customer base is very large.
2. Starbucks creatively created the concept of "the third space". It means the third comfortable place for people to stay besides at home and in the company. Her decoration style will adopt a comfortable style, every store will be placed a lot of sofas and chairs, solid wood tables, including the walls are also used in a dim color, trying to give customers a comfortable feeling. Usually there will be some light music, many people will bring a book or notebook to sit for a day, also very comfortable.
3. Intimate corporate culture. A drink worth more than 30 yuan is not expensive, but it's not cheap. If you say that you don't think it tastes right, a partner will take the initiative to change it for you, and there will be no charge for it. This is more impressive, including her many praises.
