Amazon platform is very suitable for Chinese factories or brands with advantages in the supply chain. It is a very high-quality B2C platform. The consumers are mainly middle-class and high-quality customers from developed countries. It is not sensitive to the price and the product profit margin is guaranteed. If it's a powerful manufacturer with OEM experience for foreign well-known brands and has established standards for controlling product quality, Amazon's global store opening is definitely a sales channel that can't be missed. If it still has its own brand and patent, it can also record the trademark on the platform to prevent it from being sold and infringed by other sellers.
So what are the advantages of Amazon?
1. High profit, personalized service, belong to the high-end market, lower the cost of supply chain and storage, earn high profits;
2. We don't need customer service. Why do we say that? Because the way of consumption in foreign countries is not the same as ours. We all shop around and chat with customer service for half a day. But foreigners don't like this. First of all, Amazon doesn't have online chat function. Customers can only communicate with stores by email, and you can reply to the email within 24 hours, so most foreigners can read it They all bought directly;
3. There is no need for art work. Foreigners pursue simplicity, unlike all kinds of P-charts in China;
4. If you have docking warehousing and complete procedures, the rest of the work will be very simple. It can be said that after laying a good foundation, there will be no difficulties for the rest;
5. All Amazon businesses are fair and just, whether it's a ten-year-old store or a new store, it's the same treatment
Why is Taobao hard to do?
1. There is no fairness for RMB businesses to crush small stores.
2. Although it's free to open a shop, too many extended functions are charged. If you don't buy them, you can't even discount them. You can't use them, and you can't use them technically. For example, you can't use "up and down shelves" and other tricks.
3. The competition is too fierce. There may be hundreds of sellers selling a product. How can you make money?
First of all, the operation aspect: the process of shop Taoke is to use the collection software to collect 1688 or other Taobao store's goods, and then according to some of their own requirements, upload one to their own shop, the whole process can be said to be very simple, everyone can start; then, Amazon, first of all, when Amazon uploads goods, it is necessary to fill in the description in English, mark But the commodity information collected by the general collection software is in Chinese, and the collection software to import the commodity into Amazon store also needs Yijing ERP management system (a system of convenient management of Amazon store), that is, the collection software to collect the commodity and import it into Yijing ERP management system. The Yijing ERP management system generally has the translation function, so it only needs to be simple The product can be uploaded from ERP management system to Amazon store. So the operation is similar to Taobao
In Taobao, you don't buy your goods well and want to sell them, so there are all kinds of opportunism, fission, loading and unloading, order brushing, etc. in addition, there are about 10 million sellers in Taobao's heyday, so the competition is quite fierce, and now the domestic e-commerce platforms have reached a saturation period, it is easy to have hundreds of sellers to sell a commodity.
In contrast to Amazon, because Amazon started with Internet technology, it is more difficult for Amazon to exploit its platform. Moreover, Amazon's rules are quite strict. Even if your shop has 100 million running water a year, Amazon will dare to close your shop as long as you dare to swipe orders. Therefore, in terms of survival and development, opportunistic people are still suitable for shop Taoists, but for some secure novices, Amazon has a greater advantage.
Because Amazon's cross-border e-commerce is still at an early stage, only a few people go to settle in Amazon, so the cake is still very big. In a few years, a large number of e-commerce friends will go to settle in Amazon platform. By that time, the cake will not be so big, and the degree of competition will be the same as Taobao now. Therefore, those who want to start a business and look for projects What are you waiting for?
